1. There is something for everyone.
There is a common misconception that African designers are only interested in big, bold prints. WRONG! African designers are not one trick ponies. While you will find a wealth of prints, you can also find minimalist design, vintage inspired pieces and anything else that takes your sartorial fancy.
2. Less likely to bump into a fashion doppelgänger.
You know that feeling you get when you hop on the tube and realise that roughly half the carriage is wearing that Topshop coat that you thought was 'so you'. That is less likely to happen with African labels. Most designers produce limited runs of each piece. You won't be bumping into your fashion twin any time soon.
3. Trade not aid.
Supporting African designers also means supporting African communities. The majority of African designers manufacture their goods and source their materials from their respective countries. These designers are creating employment opportunities and infrastructures for economic growth.
4. The compliments are unreal.
When I wear African, I get more compliments than I can handle. I've had women cross rooms just to ask me where my dress is from. For US readers this might not seem like a big deal but in the UK we do not talk to strangers unless they are on fire and even then we feel pretty awkward about it.
5. They have your summer wardrobe covered.
Africans know how to dress for heat. Invest in gorgeous summer dresses with unique tailoring and lightweight cotton tops that pair well with denim shorts. Also look no further for your holiday cover ups.
6. They have your winter wardrobe covered.
Another common misconception is that African designers only create summer collections. NOT TRUE! From coats to cardigans to comfy sweatshirts, you will find lots to satisfy your winter wardrobe.
7. Custom made, anyone?
Africans, when it comes to traditional clothing, are used to working with tailors to create custom pieces. This rich heritage has been passed down to modern designers who understand the appeal of custom made fashion. Designers like Eki Orleans are willing to go the extra mile and create bespoke bridal prints for your big day.
8. Your T-shirt game just got interesting.
Sick of your 'Keep Calm and Carry On' tee? Good. The rest of the world is too. Up your t-shirt game with an African slogan tee. Get a heartfelt proverb in your mother tongue and rep your homeland with pride.
9. Hand crafted, butter soft leather goods.
The hand crafted leather goods that are coming out of the African market are second to none. These handbags are investment pieces that will stand the test of time.
10. They are just as good if not better than their western counterparts.
The wealth of talent that is coming out of Africa right now is not to be underestimated. I'm constantly discovering new brands that challenge pre-existing perceptions and highlight what modern African is about. The clothing is exciting, it's different and deserves global attention.